It was created by Owen Earl and the font wants to keep a similar vibe. This is a free typeface similar to the Nike font. Download it and see for yourself if it can be your choice. What are some alternatives for the Nike Font? HK NovaĪmong the Nike fonts options that we found the HK Nova has a nice geometry and it comes with 27 styles. Some of the geometric aspects survived among the big impact brought by Gothics and it still looks modern. Its forms are ancient and it really looks like something you would see in old sanserif typeface back to 1820. We can say that Futura is the result of the entire twentieth century of Geometric Sanserif. Please check your inbox for the newsletter confirmation email. The message is that Nike is a very strong brand and if you get their products you will also be associated with that. Together with the rest of the image you get a very clear message. It’s related to strength because of the bold version used, it shows dynamism as it is inclined together with stability given by the geometry of the Futura. Together with the logo the font also sends a message towards the viewers. It can be used for branding elements and we can see how Nike did a great job with this. Why did Nike use Futura?įutura has a powerful design that you can see right away. Later on, it was redesigned in 1936 by Paul Renner. The typeface now is also known as the Nike Font as it got so popular.Īctually, the origins of the font started in 1928 when Bauer Type Foundry created the simple clean font.
Futura is more or less a commercial typeface. The font that stands behind this brand is the Futura Condensed Extra Black that was done by Paul Renner. It was created back in 1988 in an agency meeting. Just do it is the well-known slogan of the Nike company. So, let’s discover more details about the Nike font and how did it get chosen. A goddess represented this back in mythology. It is known that the name was taken from the Greek language, meaning victory. Nike is a sportswear company that is based in the USA and it is now one of the biggest suppliers of athletic shoes and apparel. Simplicity together with innovations is the key here. The Nike font is a good example of how this brand got so popular. Footwear brands are constantly searching for new points of differentiation. This brand shows that if you have a powerful visual identity you don’t even have to state your name anymore. Probably one of the most known brands that the entire world has heard off until now is Nike.
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